Job Description

Job Summary

The Manager of Marketing is NPLF’s execution engine for marketing, communications, and donor engagement — turning the organization’s strategy set by the Director of Marketing and Communications into consistent, high-quality work across digital channels, the website, social media, branch relationships, and event promotion. This role also owns day-to-day donor stewardship and communications support, and partners with the Director of Community Giving to engage the community in branches. This is a hands-on, owner’s role for someone who wants to build and run the systems behind NPLF’s marketing and donor engagement.

Job Responsibilities

Digital Communications (60%)

• Own NPLF’s digital presence end to end: website content and upkeep, monthly e-newsletters, impact reports, blog posts, and social media, published against a shared editorial calendar

• Write and produce on-brand content, adapting core campaign messaging for each platform and audience

• Produce appeals and stewardship communications, coordinating with fundraising colleagues on timing, segmentation, and messaging

• Keep marketing plans on schedule across the fiscal year

• Create digital assets for social graphics, emails, web images, and event promotion pieces

• Manage community engagement across social channels, responding to comments and messages and routing donor and advocacy signals to the appropriate colleague.

• Maintain and build NPLF’s photo, video, asset, and story library so donor and campaign materials draw from current, permissioned assets

• Track channel performance against goals and report on what is working, what is not, and what should change

Event Marketing (20%)

• Lead marketing and promotional execution for NPLF’s event portfolio: the Literary Award Weekend, Picnic with the Library, Library Giving Day, Carnegie Society Book Club, Check Out Nashville, and other stewardship and cultivation events

• Build and execute event marketing timelines from save-the-date through post-event follow-up (invitations, email, social media, website, and event materials)

• Brief and direct contract designers on marketing materials and work with vendors as needed

General Marketing and Planning (10%)

• Co-develop the marketing plans with the Director of Marketing and Communications, and own execution of communications and marketing across channels

• Build and improve the systems, templates, and workflows needed, with the standing to propose changes.

• Oversee production of stewardship and appeal mailings, working with vendors as needed

Branch Engagement, Advocacy, and Community Outreach (10%)

• Coordinate in-branch marketing collateral and signage and supporter-facing outreach experiences

• Support advocacy communications and stewardship

Qualifications

• Bachelor’s degree in marketing, communications, journalism, or equivalent experience

• 3–5 years of marketing, communications, or nonprofit development experience

• Excellent writer and editor, comfortable adapting voice and message across channels

• Competent graphic design skills; comfortable in Canva, Adobe Creative Suite a plus

• Working proficiency with social media platforms (e.g., Facebook, Instagram, LinkedIn), Mailchimp or a comparable email platform

• Comfort with WordPress; GA4 or other analytics experience preferred

• Excellent organizational skills, attention to detail, and ability to manage multiple concurrent priorities

• A true self-starter, comfortable working both independently and collaboratively with staff, volunteers, and board-adjacent groups

• Valid driver’s license and reliable transportation for regular travel across Davidson County branch locations

• Ability to work occasional nights and weekends

• Passion for libraries, literacy, and public service strongly preferred

Additional Information

Benefits

• 100% Employer-paid health for employee

• 401K Plan (with 6% employer match) after one year of employment

• Flexible Spending Account options

• Free garage parking and monthly phone stipend

• Hybrid work-from-home schedule

• 4 weeks of PTO

How to Apply

Please submit your resume and a cover letter to jobs@nplf.org. In your cover letter, tell us why you’re excited about the opportunity to support the Nashville Public Library Foundation and how your skills align with this role.

Details

• Date Posted: September 18, 2026
• Type: Full-Time
• Job Function: Communications / Marketing / PR
• Service Area: Arts / Culture
• Salary Range: $65,000–$72,000
• Working Hours: Full Time, Hybrid

Job Tags

Similar Jobs